Custom Brand Identity
BUSINESS IS BETTER WHEN YOUR VALUES, STYLE AND TRIBE ARE ALIGNED
A STRONG BRAND IDENTITY IS THE KEY TO A FIERCELY PROFITABLE BUSINESS.
Your brand identity directly influences how your dream clients will interact with your brand and can be the difference between being booked out or burnt out. Lugi Design Studio leads with purpose and intention, firm believers of a brand built on strategy and carved out with a creative flare.
It shouldn't be 'just a logo' because it's not 'just your business'.
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+Brand Strategy
+Visual Direction
+Logo Suite
+Typography Styling
+Colour Palette
+Marketing Materials
+Social Media Styling
+15% off your website design package
BRAND DESIGN
[STEP ONE]
A Fountain of Knowledge
We first want to establishing a base of knowledge before heading into the design phase. This is where we carry out your brand strategy. We look into your brand values, goals, personality, as well as taking a wider look at your competitors and market.
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[STEP TWO]
Design & Refine
Now we’re into the fun - designing! Working through my process from concept exploration through to collaborative feedback and revisions.
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[STEP THREE]
Supporting Elements
Once we have the main pillars of your brand carved out, we’ll be diving deeper into translating your branding over to collateral design and how your clients will actually experience your brand.
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[STEP FOUR]
Ready to Launch!
Once we have all designs approved and signed off by you, it’s time to wrap up and hand over all final files to you. You will receive your brand files in a range of colour ways and file types so you’re ready to go in any situation.
PICK YOUR EXPERIENCE
MOST POPULAR
Sprint Experience
TIMELINE: 1 WEEK
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Sometimes you just need to work 1:1 with a designer quickly and affordably. The VIP Design Sprint is a fast track option for custom design to start you off on the right foot. No one wants to make a bad impression, especially when launching their new business. Think of this package as building the foundation of your brand with quality, you can come back and build on it later as you grow.
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Deliverables:
+ Condensed brand strategy
+ Moodboard & visual direction
+ Logo suite (3 variations)
+ Typography system
+ Custom colour palette
+ Stock photography collection
+ Brand boardSupport:
+ Discovery questionnaire
+ Project dashboard -
£2,000
Paid over 2 installments
SCALE YOUR EMPIRE
Signature Experience
TIMELINE: 4 WEEKS
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This is where we dive deeper into the inner workings of your brand, we’ll uncover what truly makes you tick. Building a personality and story that your customers can connect with and most importantly, trust. Here, we take things one step further and consider how your audience will interact with your brand every step of the way.
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Deliverables:
+ Brand strategy
+ Moodboard & visual direction
+ Full logo suite (3-4 variations)
+ Typography system
+ Custom colour palette
+ Stock photography collection
+ Brand guidelines
+ 2x Launch graphics
+ Social media styling
+ Social media templates
+ Email marketing pack including: Sign up form, welcome flow, newsletter templatesDeliverables:+ Condensed brand strategy+ Moodboard & visual direction+ Logo suite (3 variations)+ Typography system+ Custom colour palette+ Stock photography collection+ Brand board
Support:
+ Discovery questionnaire
+ Project dashboard -
From £5,000
Paid over 3 installments
"Lucy was able to unmuddle the brief that I gave her and hit the nail on the head with what I was after. She was brilliant to work with - professional, friendly and a consistent high quality service across the board. Very easy process too."
JULIET M. DUJMOVIC / OFF THE PAGE